Disclaimer: The content of these articles is to be used as a general guide only. Professional advice should be sought before taking any action relating to the points discussed in these articles.

WHAT DO YOU DO AT CHRISTMAS TIME?

  I know many businesses spend a lot of time planning Christmas parties and presents for their staff. This is great but don't neglect your customers.
  Take  some time to think of the best way to thank your customers at Christmas time. Choose who you want to receive a gift or a card, what to send, when to send these gifts and how.
  Most businesses have many more customers than they do staff so there is an opportunity for you to thank a lot of customers at Christmas time. You don't need to spend a lot of money per customer since as we all know people do appreciate the thought. Over the years I have received hampers, alcohol, diaries, calendars, promotional items, Christmas cards, letters and Christmas stickers. These are ideal Christmas presents but you might be able to come up with an original idea that will be really appreciated. But remember as customers ourselves, it is just nice to know our suppliers appreciate us. This is more important than the value of the gift.
  For your large customers it is nice if you can go to a little bit of trouble. Try and think of a gift that you know your customer will like and if possible try and deliver it to the appropriate person in that business. For some businesses you may also need gifts for more than one person. Again, the personal touch is more important than the value of the gift.
  Finally, do you thank any of your suppliers at Christmas time? You will agree they should be thanking you. This of course is true, but good suppliers are important to all businesses and if your suppliers are looking after you, then you should certainly thank them.

This article is reprinted from Rentons' Business Tips No. 6
© Copyright October 1999 ACS